How has Social Media Affected How we Travel ?

This is a big question. Look online and you will find a number of results questioning whether social media has “ruined” travel (in addition to other suggestions accusing social media of ruining marriages, friendships, privacy etc) alongside a  number of blog posts and opinion pieces trying to come to terms with the era of social travel. Whether hype, buzz, real concern, or otherwise, collectively, these pieces demonstrate the degree to which the travel experience has changed now that we carry the world around in our pockets, and try, in their own ways, to sum up what this change means to travel.

From this slew of articles, I have chosen the 4 pieces which to me best lead the way in describing what social travel is. Within these, the authors try to understand social travel by directly comparing it with the former, unconnected, travel era. The tone ranges from hopeful to disappointed but each does well in nutting out particular facets of travel experience and how they are changing as digital technology is added to the cross cultural immersion of travel.

Here they are (from oldest to newest):

1. How Social media Ruined backpacking through Europe  
Alexander Besant  The Globe and Mail   September 17th 2013

Besant kicked off the storm writing in late 2013. Catalysed by a recent trip to Europe with his father (who was something of travel junkie in his younger days), Besant compares his own and his father’s trips in the unconnected era with his experiences meeting (seemingly all younger) social travellers. Besant claims that social travellers are less involved with the destinations they visit. They know less about the sights they see and have less contact with locals. On the other hand, they are more connected with home, keeping up to date with “hometown gossip” even, and gaining more security from this connection.

Besant believes that because travellers were so isolated before they had to work harder, but experienced more in the form of “discovery and disappointment and chance connections”. Nowadays, given not only the Internet, but also mass tourism, experiences are more transactional, and constant connection with home negates any opportunity to travel “in any meaningful sense”, meaning, it seems, to disconnect from home and connect with the visited location.

What is this article saying about social tourism?
Besant situates social tourism within the wider paradigm of capitalist economic development (such as the formation of the euro zone). Social tourism, as a facet of mass tourism, makes it harder for tourists to experience alterity as they are constantly connected to home space which prohibits them from sinking into the destination.

In one sentence: Travel used to be harder but more rewarding, now, with the net, it is easier but more superficial.

2. Grand Tour of the Self
Timothy Egan  The New York Times  November 21st 2014

In this short opinion piece, Egan compares the behaviour of modern social tourists with practioners of the 19th century ‘grand tour’ – an extended multi-country soujourn undertaken by moneyed travellers to broaden their cultural horizons. Egan calls travel selfies a form of “digital narcissism” but notes that that practioners of the grand tour were also narcissistic: “No proper grand-tour rite of passage in 19th-century Europe was complete without a commissioned portrait of a dandified squire posing in a room with a view”. The difference, he notes, is that former travellers, while egotistical, were more apt to settle into the landscape and appreciate it for what it was, while modern travellers are so “ cocooned and isolated” by technology they are incapable of doing anything but contemplate their own selves in the foreign landscape (or, their dinner plates). Inasmuch they experience and learn less.

What is this article saying about social travel:
Travel is a self-agrandising experience, yet, Internet technology changes how we experience the landscape, and why we go to foreign places. The purpose of travel has gone from “from immersion and surprise to documentary one-upmanship.” Perhaps the main focus of social travel is to perform the self for the audience amidst the travelled to landscape: to document and brag about one’s events online and, presumably, to receive status in turn. Doing which, we have so many connections and opportunities on the Internet that it becomes almost impossible to focus on the physical moment, which despite the inherent posturing and preening of travel behaviour in general, was one major reason we went overseas: to look beyond our own borders.

In one sentence: Travel is egotistical, but with a clear head, it is rewarding, without which it starts to become base.

3. Are Travel Selfies Narcissistic?
Maria Lombard  CNN  April 17, 2015

Here, Lombard considers the reasons for taking selfies and other practices of narrativising travel both online and off and how tourist destinations can better facilitate these practices. While travellers have been recording travel for milinea in order to “…document that they came face-to-face with history and then, when possible, to share that experience with their network of friends, family and followers who could not physically be there.”  Now, travellers are able to share, and receive feedback instantly, where previously these two events (sharing and receiving feedback) were separated by weeks if not years. Instant sharing comes at odds with the cross-cultural experience of travel and the short-lived, peak moments of cultural difference and surprise which it is meant to entail. Why? Because, lured by the opportunity to “enhance social relations, demonstrate status and establish presence” via online activity, travellers effectively remove themselves mentally from the landscape they are visiting. Lomborg states: “Instead of living in the moment and observing, appreciating and gaining cultural insight while visiting new places, travelers are often more focused on taking the perfect selfie to share on Instagram, Facebook or Twitter and counting the number of likes and shares.”

What is this article saying about social travel?
The predisposition for social travellers to publicize their travel events online during a trip is neither particularly narcissistic nor is it a new phenomena. Travel has always involved performance strategies such as graffiti which helped the journeyer to create presence, and, perhaps, find normality in a foreign landscape. Travel sharing (online or off) could then be read as a strategy to cope with alterity.  Previously, however, the audience was seemingly a more distant and abstract concern of the traveller, but now our audience virtually rides along on our shoulder continually demanding our attention and removing us from the place at hand. Travel selfies, while not necessarily narcissistic, are perhaps somewhat cultural insensitive if they are used to fortify our own egos at the expense of learning about and attending to the place which is hosting us.

In one sentence: Travel sharing is an old practice, however, new venues opened by the Internet are seductive to our egos, and potentially, destructive to cross cultural experience.

4. Is Social Media Ruining Our Experience of Travel?
Jamie Jenkins The Boar April 30th 2016

This is a first-hand account of using social media during a journey and the implications it had upon the experience of journeying.  The author talks about a recent trip to Berlin and his time spent taking “excessive” amounts of photos in his quest for Instagram and Twitter likes. As the author demonstrates, the process of accruing likes does not only involve taking photos but also editing them for the online audience. The extent to which editing is performed may also mean that presented images no longer resemble physical experience.  The author states: “A camera may never lie, but a quick Valencia filter and brightness adjustment really can make a rainy day in Germany look like I had actually taken a trip to the Bahamas. My pictures were cropped and edited so much that my holiday snaps are nothing like the Berlin that I experienced.”

Finally, the author’s experiences travelling with social media are contrasted with an earlier non social media trip. The author finds that the images taken on this earlier trip more closely resemble his memory of the journey, and, thus, this earlier trip is remembered more fondly than his trip to Berlin where he feels like he travelled only to “impress other people”.

What is this article saying about social travel?

The author talks about seeing his trip to Berlin through “a fancy Instagram filter”. The consequences of which are that his travel is performed both online and in physical space for his audience. Here, the “pressure” of enacting a successful social media performance is reflected through physical behaviours by the traveller (such as continual photo taking) which cut into travel time and, ultimately, reduce the traveller’s individual experience. The experience of travelling with the online audience in tow makes the traveller more outwardly focused. However, it also interferes with, and perhaps prohibits, the traveller’s ability to experience the landscape on their own terms.

In one sentence: The currency of likes has the power to dramatically change our experience, perception, and memory, of travel – potentially robbing it of our own individual stamp.


Connection to the Internet during travel experience makes it harder for us to experience the landscape on our own terms, and, seemingly, through our own eyes. The difference with former, unconnected travel is not that people are openly bragging about their travel experience, nor the purpose for doing which, nor even that we have mediums readily available out our fingertips to make our experiences public, rather, it is the degree to which we document our trips, the instant speed in which we are able to get feedback on our travel sharing, and, the engrossing relationship between the traveller and the screen through which experiences are cast.

It is interesting to compare the language through which un/connected travel is portrayed within the articles.

Unconnected: soak, lose ourselves, linger, living in the moment
Connected: cocoon, isolating, pressure

From this we get a clear image of Internet technology as a force that is inhibiting to the ‘spirit’ of travel. That is, the feeling of moving beyond one’s comfort zone into unfamiliar and, perhaps, transformative spaces. It will be interesting to see if travellers are able to balance technology use, and, let’s say, unscripted, spur of the moment travel. Or, if new applications or social media platforms will help in fomenting relationships with the visited landscape, rather than acting as a barrier between the traveller and it. Maybe with ubiquitous connectivity, unconnected travel will become a thing of the past and we’ll stop bemoaning its loss. Only time will tell, and I wonder what the next opinion pieces on social travel will say?


5 thoughts on “How has Social Media Affected How we Travel ?

  1. Great article! In the last eight years I have seen a huge change on how travellers socialize in hostels/guesthouses. I just wrote a post about a 9-day cruise I took last year. The best part of the trip: no internet! It was like being in a summer camp when I was young. No one checking their social media and playing with cellphones. One of the best things about travelling is when you disconnect, and let your imagination roam free.

    Liked by 1 person

    1. Good to hear you had a positive experience travelling offline. It seems there are relatively few times these days when the Internet is unavailable (floating in the middle of the Atlantic being one). I even remember Pico Iyer talked about ‘Black Hole resorts’ where people pay specifically for the experience of disconnecting. Realistically, most travellers have a need to be connected and I think, like the articles allude to, the balance is in connecting with both online networks and the environment around you. Hard to get everyone else to do the same though!


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